Where it started.
The Red Sea has a way of revealing what is worth staying for. Serenity Hospitality Group has understood that since 2006, when Serenity Hotels and Resorts first opened directly on the shores of Aboul Makhareg Bay in Makadi, 36 kilometres south of Hurghada International Airport.
It was one of the first resort compounds in the area: 74 acres, four integrated resort areas, thirteen restaurants, and a capacity of over 2,500 guests per night. Not a small beginning.
Twenty Years on the Red Sea Coast
Twenty years of operating at that scale teach you things that cannot be learned any other way. What guests actually need. Where a resort earns its reputation and where it quietly loses it. How a coastline as specific as the Red Sea demands a particular kind of attention if you want to do it properly.
More than hotels
In 2016, the group expanded with the opening of Serenity Fun City, a family-focused destination built around one of the region’s largest aqua parks, featuring 26 water slides and a distinctive castle-inspired architectural design. The property introduced a different side of the Red Sea experience, one designed for entertainment, energy, and extended-family stays.
The Evolution into SRNTY Hotels
SRNTY Hotels is the hotels and resorts sub-brand. It carries the operational depth of everything that came before it and applies that to three properties, each positioned around a different kind of Red Sea experience.
SRNTY Makadi Sea Reef sits above the coral reef in Makadi Bay, designed for guests seeking direct sea access, refined dining, and a more elevated resort atmosphere.
SRNTY Makadi Sun Ray brings together large-scale family entertainment and one of the coast’s most expansive fully heated aqua parks.
SRNTY Sahl Hasheesh extends the collection into one of the Red Sea’s most sought-after destinations, offering a slower-paced coastal experience centred around wellness, comfort, and beachfront living.
One Standard Across Three Destinations
Three resorts. Three distinct experiences. One group behind all of them with a track record on this coastline that stretches back to before most of these destinations were fully mapped.
The Red Sea has always rewarded the operators who understood it before they built on it. SRNTY is what that understanding looks like when it is given a clearer name.